Maxima Professional Hair Dye, Developers and Bleach
Maxima 100 ml professional hair dye, with Plex technology, keratin and ceramides, covers levels from 1 Brunette to 10 Platinum Blonde, in natural, cool, ash, golden, copper, red, mahogany, chocolate, sand and violet ranges, plus the Mixton, Creativ and Metallic shades. Alongside it are Oxi Creme developers from 10 to 40 volume, bleaching powders and cream, an anti-yellow shampoo and a dye stain remover. Prices begin at 8.46 lei.
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How to Read the Shade Code
The first digit is the level: 1 Brunette, 3 Dark Brown, 4 Brown, 5 Light Brown, 6 Dark Blonde, 7 Blonde, 8 Light Blonde, 9 Very Light Blonde and 10 Platinum Blonde. The digits after the dot show the tone, as given in the Maxima shade names: 1 ash, 2 violet, 3 golden, 4 copper, 5 mahogany, 6 red, 7 sand. A doubled digit means an intense tone, for example 7.44 Intense Copper Blonde or 8.33 Intense Light Golden Blonde. The Natural Intense range uses .0 codes (7.0 Intense Blonde) and Natural Cool uses .01 (7.01 Cool Blonde).
Which Developer to Choose
There is no developer in the box: Maxima Oxi Creme is sold separately, in 1 L at four strengths or in 150 ml for 20, 30 and 40 volume. The dye description gives:
| Desired result | Oxi Creme | Dye : developer | Processing time |
|---|---|---|---|
| same shade or darker | 10 vol. (3%) | 1:1.5 | 30 min |
| 1–2 shades lighter | 20 vol. (6%) | 1:1.5 | 30–35 min |
| 2–3 shades lighter | 30 vol. (9%) | 1:1.5 | 30–35 min |
| 4–5 shades lighter | 40 vol. (12%) | 1:2 | 45–55 min |
Lightening and After Coloring
Maxima dust-free bleaching powder with argan oil is blue or violet in 0.5 kg and blue or white in 1 kg; the 0.5 kg fast bleaching cream lifts up to 7 tones, according to its description. The powder is mixed in a non-metal bowl with 20, 30 or 40 volume Oxi Creme at a 1:2 ratio (or 1:1.5 if the mix is too runny). The Decolorant dye range, shades 900–913, also has a lightening booster, shade 1000. After coloring, the 500 ml anti-yellow shampoo with silver reflections is for blonde, highlighted, gray or bleached hair, and the 250 ml Maxima solution removes dye stains from the skin.
The dye description lists p-phenylenediamine, resorcinol and ammonia in its composition. Bowls, tint brushes, foil and highlighting caps are in hairdressing and barbering accessories, and care shampoos and masks in professional salon products.
Frequently asked questions
Does Maxima hair dye come with developer?
No. The 100 ml dye is sold without developer; Oxi Creme is bought separately, in 1 L (10, 20, 30 or 40 volume) or 150 ml (20, 30 or 40 volume).
What do the Oxi Creme volumes mean?
The volume shows the hydrogen peroxide concentration: 10 vol. is 3%, 20 vol. 6%, 30 vol. 9% and 40 vol. 12%, as stated on each product.
Which fashion shades do you have?
The Mixton range (blue, copper, silver, ash, red, green, violet), the Creativ range (fuchsia and violet) and the Metallic range, with Arctic Rose, Chrome Violet, Lunar Gray and Stone Blue.
Which bleaching powders do you have?
Maxima dust-free powder with argan oil: blue in 0.5 kg and 1 kg, violet in 0.5 kg and white in 1 kg. According to the description, the blue and violet tones help control residual yellow-orange pigment.
